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GTM Studio

For executive recruiters & trusted referrers

Help your clients succeed beyond the introduction.

GTM Studio helps founders and commercial leaders establish, understand and continuously improve their GTM operating systems — with optional expert GTM Engineering support. Strengthen the value of your placements and client relationships with a practical path from commercial ambition to agreed improvement.

For recruiters, advisors, coaches and professional networks that want to keep adding value.

01 / Where your introduction can help

Recognise the next opportunity to add value.

Before a hire, after an appointment or when the system needs attention — help your client find the right next step.

Challenge 01 / 06 · Before the hire

Is the business ready for its next commercial leader?

What you’re experiencing

  • The GTM baseline lives in people’s heads.
  • Tools, Playbooks and measures are poorly documented.
  • The incoming leader faces weeks of discovery before deciding what to change.

What may be happening

A leadership appointment may be moving faster than the company’s preparation for it.

How GTM Studio helps

GTM Studio retains shared context. A paid GTM Assessment diagnoses the as-is GTM system and documents its baseline, gaps and priorities; GTM Foundations establishes a clear operational foundation before a CRO or VP Sales joins, complementing your placement work.

02 / Before and after the appointment

A stronger starting point. A clearer path to improvement.

Your placement brings the right leadership. GTM Studio and optional specialist support help that leader understand the system and act on it — complementing recruiter expertise and commercial judgement.

Before the appointment

Establish a documented baseline.

A paid GTM Assessment diagnoses the as-is GTM system and documents its baseline, gaps and priorities, retained as shared context in GTM Studio.

GTM Foundations establishes a clear operational foundation before a CRO or VP Sales joins, reducing the incoming leader’s initial discovery burden.

After the appointment

Prioritise and implement improvements.

The leader reviews the context, chooses priorities and commits to Initiatives with clear success measures.

Paid GTM Foundations and optional GTM Engineering help the leader prioritise and implement improvements faster, while they focus on customers, selling and leadership.

03 / A substantive addition to your offering

Add more value to every placement. At no additional cost.

Offer complimentary initial GTM Studio access and free self-serve onboarding — at no cost to you or your client.

A practical start, not just another introduction. A place to understand their GTM system and set improvement priorities, before or after a hire.

Differentiate your service

Add a useful GTM starting point to your placement or advisory offer, without taking on implementation.

Support stronger client outcomes

Help the client prepare for leadership and turn insight into owned work, strengthening the relationship beyond the hire.

Create commercial upside

Connect qualified needs with paid specialist engagements, with suitable partner terms agreed in advance.

Initial GTM Studio access and self-serve onboarding are complimentary for both referrer and client. Ongoing company-operated subscriptions and optional paid GTM Assessment, GTM Foundations and GTM Engineering have separate pricing and terms, including complimentary platform access with an assigned paid GTM Studio Engineer.

04 / Commercial alignment

Partnerships built on mutual value.

Value for your clients

A stronger operating foundation and a clearer path to faster leader impact.

Value for your business

Differentiate your offering, deepen client relationships and explore agreed referral fees.

Suitable fees may be individually agreed in advance for qualified introductions that become paid engagements, subject to professional and conflict-of-interest restrictions. No automatic commissions or guaranteed fees.

05 / A simple referral process

How referrals work.

  1. 01

    Apply

    Create or use your existing account. Tell us about your organisation, professional website or LinkedIn and the people you introduce. Every application is reviewed.

  2. 02

    Introduce

    Once approved, add a company and its founder or commercial leader. Preview a personal invitation, send it through GTM Studio or copy it to send yourself, and send a reminder when needed.

  3. 03

    Track

    See invitation status, including sent, viewed and accepted. Referred companies go through normal access review; their Studio content stays private.

Already using GTM Studio in another role? Use that account — you won’t need a second one.

A trusted introduction. Lasting value.

Become a referral partner.

Help your clients build a stronger GTM system before the next appointment, after the hire and as their commercial needs evolve.